The importance of organizational buy-in during MSP go-to-market with MJ Patent from Alveo

MJ Patent is the CEO and co-founder of Alveo, a go-to-market services company specializing in the IT channel. They’ve worked with tons of IT companies, leading them on a journey to scalability and sustainability. She and Jon talk about the importance of organizational collaboration and buy-in, especially during the launch days. They also walk through several hypothetical scenarios to shed some light on how to break down the walls within a company’s silos to get on the path to long-term financial health. Trust us—you don’t want to miss this one!