First Focus is an award-winning managed service provider and 9-time #1 Mid-Market MSP in Australia (CloudTango), delivering end-to-end IT services across Australia, New Zealand, and the Philippines. With service lines spanning IT Support, Cybersecurity, Cloud Services, Communications, and Business Applications, the organization supports mid-market clients with increasingly complex service offerings.
Before ScopeStack, First Focus relied on Word templates, Excel spreadsheets, and manual copy-and-paste workflows to create proposals and Statements of Work.
As services evolved and teams expanded across regions, maintaining alignment in how work was scoped and documented became increasingly difficult.
"We didn't have that consistent approach, and creating statements of work and proposals was time-consuming."
Lucas Hofmann, Practice Manager/Consultant, First Focus
Without a structured system for scoping and documentation, the process introduced several operational challenges:
For a multi-region MSP supporting complex service offerings, this approach made it difficult to scale proposal creation while maintaining accuracy and consistency.
First Focus wasn't looking for another quoting tool. They needed a platform that could bring structure to how services were scoped, eliminate documentation sprawl, and support consistent proposal creation across a distributed MSP organization.
ScopeStack stood out for two key reasons.
ScopeStack's approach to services scoping closely reflected how MSPs actually design and deliver services. Rather than forcing teams into generic quoting workflows, the platform supports structured service definitions, repeatable scoping logic, and standardized proposal outputs.
"They came from that MSP mindset. They really understand the challenges and the problems they're looking to solve."
Lucas Hofmann, Practice Manager/Consultant, First Focus
ScopeStack replaces scattered templates and spreadsheets with a single system for defining services and generating proposals. By bringing scoping logic and documentation into one platform, First Focus could reduce manual work while improving consistency across teams.
Implementation centered on translating existing processes into a structured services framework. Working with the ScopeStack team, First Focus focused on:
This created a consistent foundation for how services are scoped and proposed across the organization.
"The support was what I recall more than anything. There was good hand-holding along the way."
Lucas Hofmann, Practice Manager/Consultant, First Focus
Even with time-zone differences between teams, implementation remained smooth and well supported.
What once required days of manual effort can now be completed in hours—sometimes even minutes. By replacing copy-and-paste workflows with structured scoping, First Focus dramatically reduced the time required to generate proposals and Statements of Work.
"Something which might have taken days now turns around in hours."
Lucas Hofmann, Practice Manager/Consultant, First Focus
New account managers can ramp quickly and produce detailed scopes without relying on institutional knowledge or legacy templates. Because services are defined within a structured framework, teams can generate proposals that follow the same logic and documentation standards from day one.
"The ability to onboard staff and push out very detailed yet accurate scopes is not comparable to how we were doing things previously."
Lucas Hofmann, Practice Manager/Consultant, First Focus
ScopeStack introduced a shared framework for defining services and generating proposals. This ensures that outputs remain consistent regardless of which team prepares the scope, even across multiple regions.
Structured workflows and approval processes ensure that proposals reflect the correct scope of work before they reach customers. As a result, delivery teams receive clearer documentation and fewer surprises during project handoff.
Administrative work that once required multiple tools and manual effort now happens within a single system. Account managers can generate proposals in minutes rather than assembling documents across spreadsheets and templates.
Before ScopeStack, First Focus relied on manual proposal and SOW creation, disconnected tools, different scoping approaches across teams, high administrative workload, and limited visibility into changes.
Today, the organization operates with a centralized services scoping platform, shared service definitions, rapid proposal generation, structured approvals and workflows, and scalable, repeatable processes.
If your team is still managing proposals across spreadsheets and templates, ScopeStack can help you:
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